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Product Packaging & Boxes




FAQ's Specification Description Reviews | ||||||||||||
Q: Are there any minimum order size requirements for custom printed product packaging? A: No, there are no minimum order requirements for custom product boxes. You can order as many boxes as you like. However, ordering larger quantities will generally result in a lower per unit cost. If you would like to have a custom printed sample sent to you before approving a larger run, please let us know. Q: What do the terms 4/0 and 4/4 refer to? A: The term 4/0 refers to printing full colour on one side of the printed sheet. This side will represent all of the outside panels of the box once assembled. The term 4/4 refers to printing full colour on both sides of the printed sheet. In this case, all of the outside and inside panels of the product boxes can be customised with your specific design elements including text and graphics. Q: What print options can I use to customize my product boxes? A: Commonly used options when designing product boxes include: Spot UV Varnish: This varnish is an ultra-high gloss finish that can be applied over a matte or soft-touch laminate in order to highlight specific areas. It can be particularly effective when used to print a glossy logo over a flat colour. Foil stamping: A shiny foil sheet, available in a wide range of colours, is physically stamped with heat and pressure onto the cardstock for an enhanced decorative look. Embossing: This process involves leaving a relief imprint through the use of an engraved metal die that is pressed on the target surface with an appropriate level of pressure. Q: Which industries do you produce product boxes for? A: Our client portfolio includes a wide variety of industries including:
Basics of Marketing through Product PackagingMarketing through product packaging is an essential aspect of branding and promoting a product. It aims to influence the consumer's perception of the product and, ultimately, their purchasing decision. By strategically designing packaging, businesses can effectively communicate the benefits and features of the product and create a strong brand identity. The packaging design should consider the target audience, the competition, and the product's unique selling points. It should also be visually appealing, informative, and easy to understand. Successful packaging can increase sales, build brand loyalty, and differentiate the product from its competitors. If you are looking to improve your product's marketability, then it is crucial to understand the basics of marketing through product packaging. By creating packaging that reflects your brand's values and resonates with your target market, you can enhance your product's appeal and increase its chances of success in the marketplace. In short, product packaging serves as a powerful communication tool, vital not only for protecting the product but also for conveying a company's brand identity and the benefits of its products and influencing potential customers' purchase decisions. Choosing the Best Product Packaging Type In order to design the right type of packaging for your products, it is important to understand the three common types of product packaging that are currently being used in the marketplace:
Different types of product packaging serve different purposes based on the specific needs and characteristics of the product. Choosing the right packaging depends on factors like the product's nature, the brand's image, the desired customer experience, the distribution method, and environmental concerns. The following product packaging types are common and considered to be effective for various reasons:
When making decisions about packaging, it's crucial to consider both the cost-effectiveness and environmental impact. Nevertheless, it's equally important to ensure that the packaging aligns with your product requirements, brand values, and customer expectations. By taking all of these factors into account, you can choose the ideal packaging solution that strikes the perfect balance between practicality and brand appeal. |