Tips for Creating Effective Header Cards
A header card is a type of packaging that consists of a cardboard or paper backing with a clear plastic pocket attached to the top. The header card is often used to hold a product, such as a toy or small gadget, and can be hung on a peg or shelf in a retail store. The clear plastic pocket allows the product to be seen by customers, while the backing provides space for branding and product information to be displayed. Header cards are often used for smaller items that do not require a lot of packaging and are a cost-effective and space-efficient way to display products in retail environments.
Here are some tips for creating effective header cards:
- Keep it simple: Keep the design of your header card clean and simple, with a clear focus on the product. Avoid cluttering the design with too much text or unnecessary graphics.
- Use high-quality images: Use high-resolution images of your product to showcase its features and benefits. If possible, use professional product photography to ensure the images are of the highest quality.
- Include key information: Make sure to include important information about the product on the header card, such as the name, price, and any key features or benefits.
- Use branding: Use your brand's colours, fonts, and logo to create a cohesive look and feel for your header card. This will help to make it stand out on the retail shelf.
- Consider the audience: Consider your target audience when designing your header card. Ensure the design and messaging are appealing and relevant to your target market.
- Test the design: Before printing your header cards, test the design to ensure that it looks good and is easy to read. You may want feedback from colleagues or customers to see how the design is received.
There are several benefits to using header cards as a packaging solution:
- Cost-effective: Header cards are generally less expensive to produce than other types of packaging, making them a cost-effective option for small businesses or for products that do not require a lot of packaging.
- Space-efficient: Header cards take up less space on the retail shelf than other types of packaging, making them a good choice for products that need to be displayed in a small area.
- Customisable: Header cards can be customised with your brand's colours, fonts, and logo to create a cohesive look and feel for your product. You can also include key information about the product on the header card to help sell it to customers.
- Easy to use: Header cards are easy to use, with a clear plastic pocket that allows customers to see the product and a backing that provides space for branding and product information.
- Versatile: Header cards can be used for a wide variety of products, including toys, gadgets, and other small items. They are often used in retail environments, such as stores and markets, but can also be used for online sales and mail orders.
- Environmentally friendly: Header cards can be made from recycled materials and are often recyclable, making them more environmentally friendly than other types of packaging.