How Intelligent Packaging makes Printing Industry Evolve
The trends of traditional and formal packaging styles are not getting the attention of the customers. With the passage of time and invention of technological tools demanding new and innovative packaging designs and styles for the customers.

The trends of traditional and formal packaging styles are not getting the attention of the customers. With the passage of time and the invention of technological tools, there is a demand for new and innovative packaging designs and styles for customers. Printed technologies have evolved with the packaging requirements and with the choices of the customers, laws, and customer requirements over a period of time. Digitalization and technologies are creating a new framework for the development of smart and intelligent applications as per the demand and aspirations of the customers. This evolution in the field of packaging and intelligent applications requires printed technologies to improve their functionality and structure in the processing and printing of packaging information to make them active and intelligent packaging.
What is intelligent packaging?
The terms active or intelligent packaging refer to packaging systems used in a wide and varied range of business sectors that include foods, pharmaceuticals, and several other types of products. Intelligent packaging helps in many ways, such as extending the life of products on shelves, monitoring freshness, displaying information, improving the safety of products, and improving convenience. The future of intelligent packaging is bright and expected to grow exponentially. The share of the active packaging market is estimated at $4.62 billion in 2018 and is expected to grow moderately at an average rate of 4% for underdeveloped countries.
The worth of this business will surpass the value of $1 billion with major changes occurring around the printed coding, marking, chemical devices, electronic environmental sensors, and antennas designed for dynamic communication of information. There are plenty of opportunities that are pouring in with the advancement of intelligent and smart packaging for printers. We will discuss here some of the ways that will change the print businesses, focusing on packaging and printing.
Role of intelligent packaging in the printing industry
The new intelligent and smart packaging gives an opportunity for the development of printing technologies. With the rising demand for printed technologies, there is a growing need to understand how printed technologies can be applied and integrated with the digitalization of packaging material. Smart and intelligent packaging brings an opportunity for the printer to invest in acquiring the latest technology that can be added with digitalization to provide a digital and smart packaging solution for customers in the future.
As the demand for intelligent packaging is gaining pace with the passage of time, it is becoming incumbent upon the printer manufacturers to bring a change to the software and workflow. Now, it was incumbent upon the Printers to learn and apply the technologies, such as how to print them on paper, cardboard, electronics, and other printed devices. When these technologies are printed on paper or cardboard in the form of tags, labels, and stickers, they can prove beneficial and fruitful in stringing the date and using it for further business usage.
Potential of intelligent packaging
Intelligent or smart packaging has huge potential to bring positive change in the business. It provides an opportunity for the food business, processing companies, and pharma companies to understand and implement these technologies in their business. Printer manufacturers know well about the latest packaging solutions and are collaborating with the industries that are closely working in the domain of intelligent packaging solutions.
It can establish business models that provide consulting for the area of intelligent packaging. This makes it easy for the printer manufacturers to apply and understand the packaging requirements and exposure to technology that will give a boost in creating an intelligent packaging industry. It can also encourage small and medium businesses to employ the intelligent packaging manufacturing style in their business.
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