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Packaging and Promotion always go Hand in Hand

Packaging and Promotion always go Hand in Hand

Whether you’re planning to launch a new product or redesigning an existing product. The first question that comes to mind is the look of the product. Manufacturer invests vast resources in designing the look of the product. Next comes the packaging, however many product providers may think that the product and its performance is more important than what the packaging looks like, but the product packaging can play a pivotal role in the success or failure of the sales of the product. Let talk about a few factors to keep in view while planning for packaging.

It will protect and promote your Product

The purpose of product packaging is to protect the product from damage. The other task the packaging will silently do for you is to promote your product. The design and the lively look of your package will definitely send a positive vibe about your product throughout the supply chain, the process will start right from the time when the product leaves your warehouse all along the way during the shipment till it lands on the shelf.

Attract and promote

Many companies conduct extensive research on color schemes, designs and types of product and tend to replicate the same makeover on the packaging that is the most appealing to its intended consumer. Once the product is on the shelf, it attracts the customers and promotes your product until it gets picked up by the consumers

Promoted and facilitates the consumer to buy

A meticulously designed packaging contains a lot of details and information about the product. This helps the buyers to make the decision to buy the product. Many industries such as F&B display their nutritional value and ingredients on the packaging which give a confidence to buyers to pick your product. Color scheme, packaging style, shape, and texture is all that helps to trigger impulse buying. Buyers often make some last minute unplanned buying and a beautiful packaging which stands out on its design merits will get this job done for your product.


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