Cheap Custom Packaging Designs

Promote Brand With Custom Packaging

You walk past an aisle in a shop or a supermarket, chances are, very likely you will be tempted to buy a product which was probably not on your shopping list, but you simply choose to buy it because of its awesome packaging, or perhaps it was the design which made it stand out amongst the other products on that shelf.    

Researches show that well-planned and vibrant custom packaging can play a vital role in increasing a product’s visibility, which can make it more sellable and promote brand awareness.

Product packaging can provide a lot of information that can draw consumers to a product and influence their decision to actually buy the product, irrespective of the need. Here are some of the ways that packaging can impact the consumer’s decision and, ultimately, sales of your product:

Product Name 

The selection of a Name is of utmost importance. Having a good name that is short, relates to the product’s purpose, is easy to spell, and memorable can definitely help boost the sales of the product. Along with name selection, the importance of the positioning of the name on the packaging plays a key role in accelerating the sales process. 

Targeting Consumers

While designing your custom packaging, always keep your target consumers in mind to make your product relate to them. Certain colors, designs, or pictures can appeal more to one group than another, and thus make your product of greater interest to them.

Messaging 

Product packaging is the best place to send a message to your consumer. A message that is simple yet appealing, strategically placed on your packaging box, can make the consumer likely to pick it up and look at it, so messaging is a great opportunity to reach out to consumers and attract sales.

Less is More 

A design that is simple with less content tends to make a greater impact on a consumer’s mind. Many of the mainstream brands have adopted this approach over time, such as McDonald's, Amazon, Red Bull, Apple, and Dell. All these brands have simple designs which stick to a consumer’s mind; not only do people remember them all the time, but also they relate to these brands due to the simplicity of their designs. Therefore, maintaining a simple design approach helps to influence a consumer’s decision to buy the product.    

Product Benefit

A good approach to follow while designing custom packaging is to add detailed information about the product on the package, as well as how the product would benefit the consumers. For example, nutrition information, reduced price offer, product measurement instructions, or the purpose of the product can help consumers decide if the product is for them.

Good packaging is just one of the strategies that can make your marketing and sales more successful. If you are looking to learn more about marketing and grow as a professional, see what the American Marketing Association of Tampa Bay has to offer