Point of sale display boxes are essential tools to help in marketing and boosting product sales in all retails stores for a range of products. Many brands are missing the opportunity by not making an effective use of this technique.
These display boxes aim to provide maximum exposure of the product to viewers and ultimately attract the attention of buyers and alert them to current promotions/offers and encourage them to buy the products that are on display. There no magic in doing this the right way, follow these simple tricks and see how these boxes do wonders to promote your business.
The most important factor to consider while setting up point of sale displays is positioning. If the display boxes are positioned well, it will provide a maximum exposure of the product to the shoppers which will help in grabbing their attention.
The whole idea of choosing a strategic position for your boxes is to catch the eye of the customers while are standing by the till waiting and thinking about paying for their shopping. So a well-positioned product box will boost the chances to encourage impulse buying. Since the products on these displays are smaller, cheaper items such as confectionaries, electronic batteries or other small household items, people will pick up one or perhaps a few of these items and not need to think twice about purchasing them, hence the chances of impulse buying are maximised. So the displays are used to improve awareness of the product, the goal is to seek the attention of customers in the hope that they will make some last minute purchases.
Another key element to focus is the Design of the display boxes. Creating a simple and aesthetically pleasing display will increase the product visibility hence the customers will be more attracted to the products that are on display and therefore will be more likely to buy them.
Choose a design which perfectly matches to your product and is appealing to all age groups especially the kids, as they are more attracted towards the products which are well designed with flamboyant colour schemes, this highly increased the chances of sales. People often relate to and remember the products through their design which encourages them to buy the products each time they come across the product, If a products display looks good it will also appear to be of a higher quality, the chance of customers then opting to buy the product will be higher than if a products display is dull or foul.
3. The Right Message
Last but not the least, choosing and placing right message on your display should never be ignored. Choosing the right information such as text, graphics or other details will let your product talk to your customers and hence encourage them to buy.
Be explicit to display any offer or promotion on the product. Clearly place the pricing and other details like nutritional value in case of food items. Try to provide maximum information about the product to the customers in a précised manner and do not over load your product with text. Providing the product information to your buyers will build their confidence in your product and will send a positive vibe about how well you care for them. Hence you have better chances of connecting your product with the customers over the other products sharing the same shelf space.
In short a combination of an eye-catching design and the correct positioning of your display boxes along with a good communicating message can be a great way of promoting and marketing products and therefore increasing sales, a good planning with the above mentioned factors in mind can make it easier for you to reach out to your customers and encouraging them to make more purchases, which can only be a good thing!