Buy Display Boxes

Point of sale display boxes are essential tools to help in marketing and boosting product sales in all retail stores for a range of products. Many brands are missing the opportunity by not making effective use of this technique.

These display boxes aim to provide maximum exposure of the product to viewers and ultimately attract the attention of buyers, alert them to current promotions/offers, and encourage them to buy the products that are on display. There is no magic in doing this the right way; follow these simple tricks and see how these boxes do wonders to promote your business.

1.      Positioning

The most important factor to consider while setting up point of sale displays is positioning. If the display boxes are positioned well, it will provide maximum exposure of the product to the shoppers, which will help in grabbing their attention.

The whole idea of choosing a strategic position for your boxes is to catch the eye of the customers while they are standing by the till, waiting, and thinking about paying for their shopping. So a well-positioned product box will boost the chances of encouraging impulse buying. Since the products on these displays are smaller, cheaper items such as confectionery, electronic batteries, or other small household items, people will pick up one or perhaps a few of these items and not need to think twice about purchasing them, hence the chances of impulse buying are maximised.  So the displays are used to improve awareness of the product; the goal is to seek the attention of customers in the hope that they will make some last-minute purchases.

2.      Design

Another key element to focus on is the design of the display boxes. Creating a simple and aesthetically pleasing display will increase the product visibility, hence the customers will be more attracted to the products that are on display and therefore will be more likely to buy them.

Choose a design that perfectly matches your product and is appealing to all age groups, especially the kids, as they are more attracted towards products that are well designed with flamboyant colour schemes, which highly increases the chances of sales.  People often relate to and remember the products through their design, which encourages them to buy the products each time they come across them. If a product's display looks good, it will also appear to be of a higher quality; the chance of customers then opting to buy the product will be higher than if a product's display is dull or foul.

3.      The Right Message

Last but not least, choosing and placing the right message on your display should never be ignored. Choosing the right information, such as text, graphics, or other details, will let your product talk to your customers and hence encourage them to buy.

Be explicit to display any offer or promotion on the product. Clearly place the pricing and other details, like nutritional value, in case of food items. Try to provide maximum information about the product to the customers in a précised manner and do not overload your product with text. Providing the product information to your buyers will build their confidence in your product and will send a positive vibe about how well you care for them. Hence, you have better chances of connecting your product with the customers over the other products sharing the same shelf space.

In short a combination of an eye-catching design and the correct positioning of your display boxes along with a good communicating message can be a great way of promoting and marketing products and therefore increasing sales, a good planning with the above mentioned factors in mind can make it easier for you to reach out to your customers and encouraging them to make more purchases, which can only be a good thing!