As the online shopping is evolving there is a trend that people are overbuying and making excessive returns. There is very little doubt that business of this age is up to the par in terms of the processes and technology behind internet e-commerce, track record concerning stock, inventory, and delivery of products and services. These businesses not only have to maintain their credit in terms of customer service they need to be ready to deal with the extra pressure that will be placed on their resources due to return of commodities once they are bought.
According to the previous study estimates the cost of the return to businesses amounts 80 Billion US dollars in the UK alone. This figure is expected to increase in 2017. This study also suggests that the return in the US market will be much greater.
It is quite advisable that it has to be ensured that by the packaging industry and the associated business need to be well prepared in term of enabling to their product packaging to resist the inconveniences caused by heavy returns.
The packaging technologist and other experts state that the consumer behavior in the online market is hectic. As usual, their consumers heavily over buy the products as “try before buy.” As a result, the reverse supply chain is taking the toll as the packaging changes several hands before ready for resale.
The businesses need to rethink and plan ahead and need to rethink the return behavior of the customers to provide the better customer with exhausting their resources.