What is most Eye-Catching for you when you buy something at a market—A survey Report

An organization named WePack recently conducted a survey, sampling 650 UK citizens. 40% said that they get impressed by the colors of the packaging, and about a quarter of the individuals said that they get attracted by the imagery on the product packaging.

The exact figures are as follows for the color and imagery.

37% said that they get impressed by the color

25% said that they looked at imagery

15% choose the product packaging size

11% like to look at shapes

9% look at the texture.

This survey counts for both the online and offline markets. This affirms the previous research done in this respect, which revealed that the color of the packaging plays a dominant part in selling the products. 

9% of the subjects participating in the survey chose the texture of the packaging; it has been found that men are more inclined towards the feel of the packaging than women. As many as 59 subjects who voted for the texture of a product package 70% of them were men. This clearly implies that brands that sell products directed towards men should find ways to communicate the feel of their products more effectively.

This survey also found that women are more attracted to color than men. As much as 31% of men, as compared to 43% of women, were attracted to the color of the product.

This discovery also suggests that the brands do not have to redesign or rethink their packaging. Rather, the companies with an online presence can take advantage of the freedom of digital graphics and effects that are available through digital media and enhance the presentation of their products, relying on the information available in this research report.  

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