How Microsoft fixed the worst thing about product packaging

The packaging design is getting the prominent stage in the packaging process. When it comes to the packaging of software and games, then traditional packaging designs are not meeting the criteria of the customers.

Product Image

Microsoft is an international top-class software and technology company. It is the top and most reliable technology and software company across the world. It provides the software and IT services to its customers across the world. The headquarters of this company is located in Washington, DC, USA. Its founder, Bill Gates, has been ranked the world’s number 1 rich person, having assets of $94 billion. This company manufactures games and computer software for its customers across the world. The packaging design is getting to the prominent stage in the packaging process. When it comes to the packaging of software and games, traditional packaging designs are not meeting the criteria of the customers. The software and video games are the unique and most sophisticated objects you are going to purchase in the market. 

Customers are expecting the packaging of these skillful objects to be more marvelous and magnificent. To fill the gap and to meet the unique aspirations of the customers, Microsoft has offered the packaging design and style for some software and games that can astonish the customers. It has offered a unique and innovative packaging design for the customers that will empower them to gain confidence and trust in these technological giants. It feels like it makes the customers have an enjoyable experience while having such packaging that will have modern packaging styles. 

Packaging box of the Adaptive Controller by Microsoft

The automated adaptive controller is a gamepad made by Microsoft for people to have enjoyment. The traditional packaging will not fulfill the needs and requirements of this adaptive controller, as it is a very complex and uniquely shaped gamepad. Microsoft has developed a packaging box for these adaptive controllers so that they can be packed in a suitable manner. The outer shape of this packaging box presents the standard brown rectangle. It has been providing all facilities, as you can pull on a loop at the end and replace a single line of tape. It has a facility provided in packaging that you can grab it right out, or you can use it by hand or by foot, slide it out. Microsoft has taken care of every customer’s needs and aspirations in this packaging. Even customers with disability can use it in an effective and easy manner. They have given attention to the feedback from the customers to mold the packaging box of the adaptive controller according to them.

Features of Microsoft’s Xbox Adaptive Controller

Microsoft has taken into consideration every aspect and wish of the customer in the packaging of the adaptive controller in a marvelous and fantastic way. It has changed the traditional paradigm of packaging to a new and modern paradigm shift.  It has uniqueness in its packaging, as when you push this box from any angle, it will unfold flat. The paper presented in it can be folded, poked, or prodded, and can even be pulled open, whatever you want. The uniqueness of this packaging is that it can open in multiple ways, not in a single way.  When the packaging box is opened, you can look at the controller, and it can be propped up.  It has the facility of having more than one loop to pull it out, or you can just nudge it slightly. 

Related Articles:

  1. https://www.packagingblue.com/favor-boxes.asp
  2. https://www.packagingblue.com/gable-boxes.asp
  3. https://www.packagingblue.com/handle-boxes.asp
  4. https://www.packagingblue.com/blog/post/3-easy-concepts-for-sustainable-packaging-to-reduce-food-waste
  5. https://www.packagingblue.com/ornament-boxes.asp