Tips to consider while designing product Packaging.

You can adopt the following packaging strategies to boost sales of your products easily.

1.  Packaging sizes Small Vs Big:

Shoppers respond differently to different products; this very difference defines their buying behavior.  Their behavior may vary for different versions of the same product. For example, a readymade food item serving four persons may not sell well, whereas the same food items may fly off the shelves when offered in small servings of one to two persons. People often respond well to small packaged items, especially when it comes to food and other edibles. Therefore, it will be a good strategy to design different versions of product packaging and cater to the market on multiple avenues     

2.  Promote Impulsive buying:

Tactfully placing numerous small packaged items near the payment counter does a wonderful job of drawing buyers to make last-minute impulse purchases.  Prompt and bold packaging designs help grab the buyer’s attention; at this juncture, they don’t have much time to ponder, so they unconsciously pick fewer items before checkout. Again, packaging is the hero, so think twice while planning your package design.  Always consult a packaging expert and discuss your business needs in detail; this will help the packaging manufacturers to generate multiple creative ideas for you to choose from.

3.  More for less offers:

This is a good tactic to sell your products in bulk. People will buy in bulk from there.  Packaging with clearly mentioned offers signals to the buyers to avail the chance to buy, which helps in getting rid of stocks for businesses.