Food services are provided at the doorsteps. More than 600 billion cups are distributed per year in the world. MacDonald deeply observed the changing dynamics of manufacturing and eating. A team was set up with the task to come to know about the recent shifts in the market for food. The team deeply examined that customers have become much conscious as well as sensitive about the products which are being eaten as well as about packaging of their products. The global marketing companies and food companies have adopted the policy of recyclable and compostable cup solution. When reports and survey which were conducted by various organizations and companies to check customers’ behavior, manufacturers immediately molded their policies of cooking and packaging, manufacturers also changed their policies.
They started to prepare the boxes and other packaging options for eating products of customers which were recyclable. The concept of the compostable cup has been devised and practically adopted by almost 98% of companies of food in the world because of seeing the desires of customers.
McDonald has expressed its commitment of approximately $5 million for investment with closed Loop Partner who not only helped to take the initiative of the NextGen Cup consortium but also disseminates the ideas throughout the world. That is estimated that the total contribution of the project or launching will be round about $10 million. The idea sharing policy was adopted at the very initial stage of the project in which the recyclers were requested to submit their ideas of recycling for the next generation packaging solutions.
McDonald is pledging to formulate and draft certain types of standards which will be followed by the expert team that will make sure the quality and impacts of the policies on the plant and products. According to Marion Gross who is a senior vice president as well as chief supply chain officer, they are committed to utilizing other forums which can help them to address the issues and challenges which are prevailing in the field. The main agenda behind the gathering and enjoining is to collaborate with the international communities as well as leading manufacturers in order to stamp out the issues which are terming as the main and minor impediments in the field of packaging.
They are taking the precautionary steps to disseminate the idea of a scalable solution for cup wastage usage in multiple ways. Global environmental social impacts are giving the foremost attention to the measures and steps of sustainability of the products or packaging. They are formulating the patterns in which they have the pledges that the better cup will not only prove beneficial for the users or customers but will also play a vital and constructive role in giving benefits to the industry that is manufacturing the cups.
The NextGen is trying to increase its potential to build a network of the global end to end solution that will be beneficial in various aspects. For instance, it will increase by approximately 600 billion cups in the world. The significant aspects of the cups will be that they will be recyclable. People will always also prefer these cups which are made up of the material that is recyclable in multiple ways. There most attractive thing that is fascinating for the customer is that it has the low and most economic average rate.