Effectiveness of Packaging

The old saying ‘First Impression is the last impression’ is a definitive staple of human interaction. People often bond with their surroundings, i.e., other people or objects, based on their appearances; the same is true when it comes to their interaction with products and packaging.

An average product can do wonders if coupled with a great packaging design. The same is true for a good product with poorly designed packaging, which could fail miserably. So, a properly designed packaging is not just a piece of paper wrapped around your product; in fact, it is a great tool to connect your product to the right audience. Therefore, any product, new or existing, which has the potential to delight the buyers and boost the sales must be packaged meticulously with the help of a packaging expert.

A good custom packaging design can be a powerful marketing technique to shift more products while adding phenomenal value to your merchandise. Besides marketing, there are several other benefits you can avail yourself of through effective packaging.

Benefits of packaging:

1.    It allows you to sell your slow-moving products / merchandise

Good packaging would help you shift your slow-moving or less-selling products/merchandise effectively. Examples are around us everywhere. Vendors often attach a slow-moving item with their hot sellers, such as a dip(with a quicker expiry date), along with edibles or a shoe care product with a pair of shoes.

2.    Helps upselling your buyers seamlessly

Everyone has experienced buying ready food at places like McDonald's or Waitrose. Instead of buying several items individually, such as a burger, a soft drink, a dip, and fries, why not package or bundle the items to make a deal? Bumping up the price to a fair value will definitely help you sell more than one item in one shot while making money on all at the same time. 

3.    Minimises your marketing costs

There are many packaging box manufacturers that provide expert services in package designing and manufacturing at very low prices. Also, the bundle packaging allows you to sell several items through one package design. Both these factors contribute to substantially minimising your marketing costs.

4.    Promotes a feel-good factor about your product to customers

A good package design gives a feel-good factor to your buyers, it gives higher perceived value to your customer about your product, making them believe that the product inside would be as great as the packaging outside.