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Effectiveness of Packaging

Effectiveness of Packaging

The old saying ‘First Impression is the last impression’ is a definitive staple of human interaction. People often bond with their surroundings i.e. other people or objects, based on their appearances; the same is true when it comes to their interaction with products and packaging.

An average product can do wonders if coupled with a great packaging design. The same is true for a good product with a poorly designed packaging which could fail miserably. So a properly designed packaging in not just a piece of paper wrapped around your product, in fact it is a great tool to connect your product to the right audience. Therefore any product, new or existing which has the potential to delight the buyers and boost the sales must be packaged with meticulously with the help of a packaging expert.

A good custom packaging design can be a powerful marketing technique to shift more products while adding phenomenal value to your merchandise. Besides marketing there are several other benefits you can avail through effective packaging.

Benefits of packaging:

1.    It allows you to sell your slow moving products / merchandise

A good packaging would help you shift your slow moving or less selling products / merchandise effectively. Examples are around us everywhere, vendors often attach a slow moving item with their hot sellers, such as a dip(with a quicker expiry date) along with edibles or a shoe care product with a pair of shoes.

2.    Helps upselling your buyers seamlessly

Everyone experienced buying ready food at places like McDonalds or Waitrose. Instead of buying several items individually such as burger, soft drink, dip and fries why not package or bundle the items to make a deal, bump up the price to a fair value will definitely help you selling more than one items in one shot while making money on all at the same time. 

3.    Minimises your marketing costs

There are many packaging box manufactures that provide expert services in package designing and manufacturing at very low prices. Also, the bundle packaging allows you to sell several items through one package design. Both these factors contribute to substantially minimise your marketing costs.

4.    Promotes a feel good factor about your product to customers

A good package design gives a feel good factor to your buyers, it gives higher perceived value to your customer about your product making them believe that the product inside would be as great as the packaging outside.

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